Bang & Olufsen
Since 1925, Bang & Olufsen has created iconic sound and home entertainment products to the highest standards in sound, craftsmanship and design. From their beginnings, on a farm in Struer (northern Denmark), they not only predicted home design trends, but also helped shape them. The brand motto during the 60s, We think differently, placed them […]
Since 1925, Bang & Olufsen has created iconic sound and home entertainment products to the highest standards in sound, craftsmanship and design.
From their beginnings, on a farm in Struer (northern Denmark), they not only predicted home design trends, but also helped shape them. The brand motto during the 60s, We think differently, placed them firmly in a design approach that was not afraid of risk and experimentation.
Today, B&O continues to work in the Danish countryside, but they left that farm a long time ago. The headquarters houses a world-renowned research and development team that studies, at the cutting edge, everything related to acoustics and perception.
Creating long-lasting products and magical experiences that last in memory (Luxury Timeless technology) are two of the fundamental values.
B&O adheres to the principles of the circular economy and promotes responsible consumption. The ultimate goal is to make all the components that affect the useful life of the products replaceable, customizable and upgradeable, thus ensuring that the products last longer over time. B&O is proud to have the first product in the industry certified with the “Cradle to Cradle” recognition, it is Beosound Level, a design from the Flexible line, easily transportable, modular and with autonomy to operate Wireless, unique in its category, an object of worship.
Furthermore, among its beautiful range of products, we can find the best Sound Bar on the market, Beosound Theater, a masterpiece that incorporates Dolby Atmos and adapts to any screen size, achieving an immersive “home theater” feeling. There is always the option of accompanying it with the wonderful Beolab28 or Beolab8 column speakers, both very versatile and worthy of admiration.
We must not forget the acclaimed Beosound A9, the best seller in its category with power and an emblematic design that has already been on the market for 10 years but continues to reinvent itself every year, an acoustic jewel ready to raise the decibels and the design of any home worth its salt.
B&O’s history continues to evolve, always guided by the same innovative spirit and determination to make the best products possible.
That is why in 2025 Bang & Olufsen turns one century.
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