11 Apr “Illusion, a beacon in its field”
Essential’s magazine represents the true spirit of life in this unique part of Marbella, providing the reader with magnificent written and visually stunning features. Every month there are articles about decoration, personal interviews, etc. and, among them, we found an interview with Víctor Periañez.
Illusion, a beacon in its field
Founded by a young local professional, Illusion has gone on to build a stellar reputation for itself, becoming a reference point for lighting, top-end audio-visual systems and home automation – all designed and made to measure.
Many young graduates dream of being successful in their chosen sphere, of making a name for themselves and launching their own business. Victor Periañez has done exactly this, establishing Illusion Custom Home Automation not only as a growing, thriving concern, but also as a reference of quality in its field. What’s more, he doesn’t do it with a high- handed attitude but with a gentility and heart that has made him a favourite with clients and professional peers alike.
As he himself says, Marbella’s reputation as a luxury destination has led to a concentration of luxury services that makes it a hub of specialists in a wide range of services, including those that provide upmarket design, décor and technical products and expertise. Unfortunately, a disproportionate number of such professionals come from abroad, but San Pedro-born Victor Periañez is a local boy who’s made a name for himself as much for his technical and creative skill as for the efficient, client-friendly service he provides.
His career began in 1997, when he joined Bang & Olufsen. Six years later he accepted a challenging offer to continue his association with the famous Danish brand at its Dublin and Belfast establishments. It is here that he met his wife, Malen Horton, with whom he later moved back to Marbella to found Illusion. “Malen is half-American, half-Basque, so she fits in perfectly here,” smiles Victor. The couple founded the company in 2006 as a two-man operation offering specialist home automation, lighting and audio-video services; anno 2018 it has grown into a blooming business with 26 staff members and dedicated design, technical, customer service, logistics and maintenance departments.