Illusion at the Marbella Design & Art Fair: Promoting Sustainability and Wellbeing in the Luxury Market

At Illusion we embrace development through strengthening ties with our collaborators. We learn a lot from them and are deeply grateful for those who support our mission. We maintain a strong commitment not only to quality and excellence, but further more to creating opportunities that foster knowledge exchange, generate interesting discussions, and help deliver exceptional results for our clients.

Along these lines, last Thursday, November 9, we had the honor of organizing, together with our partner in control systems Lutron, a presentation within the framework of the Marbella Design & Art fair under the title “Real Estate Trends: Sustainability, Well-being and its Application in the Luxury Market”.

Prior to the presentation, the meeting took place in Hikaru, a space designed by Soledad Ordoñez Giordano, in which we have been present this year with Lutron and Bang & Olufsen. Our team presented a lighting and control system, which, thanks to the delicate Alisse button panel from the Lutron brand, allowed, simply by touching a button, to activate scenes where lighting and music danced in harmony, bringing out the potential of the new range of fully customizable acoustic solutions with Swarovski crystal as the main character. It is an honor to highlight that this innovative project was recognized by Marbella Design & Art with the Second Prize for Technological Innovation.

The event, which brought together prominent architects and designers, among other influential personalities in the sector, featured two speakers who captivated the audience with their experience and vision.

We had the pleasure of having Mariano Beristain, Sales Director of Diana Morales – Knight Frank, who guided us on an illustrative route through the main indicators of the real estate sector, allowing us to observe those features that make the Marbella region attractive for buyers. foreign investors and understand the trends of the Marbella real estate sector within the international framework.

Within these trends, we explored the growing need to look for constructions with a lower environmental impact and in which well-being play a key role, looking for spaces that make us feel better.

Pablo Muñoz, our second speaker, architect expert in sustainability, co-founder and CEO of Espacios Evalore, delved into the aspect of how there is an increasing search for architecture that can contribute to the well-being of its users. Here we begin an exciting journey about the main environmental certifications and the need for a transition towards a circular economy where, for example, the selection of renewable or reusable materials is taken into account from the initial construction phases.

We also discussed the concept of the Taxonomy of the European Union, a cornerstone of the EU’s sustainable finance framework. This system provides a structure for evaluating economic activities, laying the foundation for measuring sustainability uniformly. Additionally, it establishes a common language between investors and financial entities.

This joint presentation generated an interesting discussion between professionals of the sector, which, after the round of questions, continued in a pleasant cocktail organized on the cozy terrace of Marbella Design & Art.

We would like to express our sincere gratitude to Lutron for their invaluable collaboration and for sharing their experience and knowledge in creating exceptional lighting and technological experiences. To Diana Morales – Knight Frank , we deeply appreciate the outstanding participation of Mariano Beristain, whose vision and analysis significantly enriched our event, providing a unique perspective on the real estate sector. We also extend our thanks to Pablo Muñoz, whose contribution was instrumental in exploring current trends in sustainable architecture and well-being. To all our esteemed attendees , we thank you for your presence and active participation, contributing to making this event a vibrant space for the exchange of ideas.

Thank you for being part of our universe!